One Zero Eight Group | Sport. Media. Community. Commercially Structured.

One Zero Eight Group One Zero Eight Group exists to find hidden value, shape it, and turn it into something that lasts.

One Zero Eight Group exists to find hidden value, shape it, and turn it into something that lasts.

One Ecosystem. Infinite Potential. VALUE STRUCTURED WITH PURPOSE • STRATEGY • CAPITAL • PARTNERSHIP • CONTENT • EXPERIENCE • TECHNOLOGY LONG-TERM VALUE MULTIPLIED Sport • Media • Audience • Partnership • Growth

What happens when sport, media and community have energy, audience and cultural value, but no serious commercial structure to turn that potential into lasting commercial growth? Sport. Media. Community. Commercially structured. We identify, shape and commercialise opportunities across sport, media and community-led platforms. We work with rights holders, governing bodies, leagues, event owners, media platforms, investors, brands and host markets to build stronger revenues, wider audiences, deeper engagement and more valuable commercial ecosystems. The greatest value in sport and media is often not missing. It is unseen. It sits inside underused rights, overlooked communities, quiet audiences, dormant media assets and sports with passion but no commercial structure.

Who Are We? One Zero Eight Group exists to find that value, shape it, and turn it into something that lasts. The name reflects how we think. ONE is purpose. Every serious venture must begin with a clear reason to exist. ZERO is possibility. Not emptiness. Not absence. The open space where hidden value sits before strategy gives it form. EIGHT is continuity. The loop. The return. The long game. Value that keeps moving after one deal, one event or one campaign. We work where sport, media, community and commercial strategy meet. We help federations, rights holders, media platforms and brands understand what they truly own: audience, access, credibility, participation, story and cultural relevance.

Who Are We? One Zero Eight Group exists to find that value, shape it, and turn it into something that lasts. The name reflects how we think. ONE is purpose. Every serious venture must begin with a clear reason to exist. ZERO is possibility. The open space where hidden value sits before strategy gives it form. EIGHT is continuity. The loop. The return. The long game. Value that keeps moving after one deal, one event or one campaign. We work where sport, media, community and commercial strategy meet. We help federations, rights holders, media platforms and brands understand what they truly own: audience, access, credibility, participation, story and cultural relevance.

How Do We Work? We build the commercial architecture around it. • Sponsorships with purpose. • Media partnerships with credibility. • Community engagement with depth. • Sporting platforms with revenue logic. • We turn strategic imagination into grounded commercial models. • We are not interested in noise. • We are interested in value that holds. One Zero Eight Group looks beyond the obvious, reads the patterns others miss, and turns ideas into institutions.

Why Does It Matter? Sport and media are two of the most powerful commercial forces in the world. ● They carry attention. ● They create belonging. ● They shape culture. ● They move people. Yet too many sporting properties, media assets and community platforms still operate below their true value. They have audience potential, emotional power, credibility and reach, but lack the commercial architecture to turn those assets into serious, sustainable growth. One Zero Eight Group exists to close that gap. We help sports, media platforms and community-driven ventures become more visible, more investable, more commercially structured and more valuable. We do not treat sport as a fixture list. We do not treat media as content. We do not treat community as a soft add-on. We treat each as an asset capable of stronger revenues, better partnerships, wider visibility, deeper engagement and greater long-term leverage when structured properly. We start with clear purpose. We find the hidden value. We build systems that last.

Why Does It Matter? Sport and media are two of the most powerful commercial forces in the world. They carry attention. They create belonging. They shape culture. They move people. Yet too many sporting properties, media assets and community platforms still operate below their true value. They have audience potential, emotional power, credibility and reach, but lack the commercial architecture to turn those assets into serious, sustainable growth. One Zero Eight Group exists to close that gap. We help sports, media platforms and community-driven ventures become more visible, more investable, more commercially structured and more valuable. We do not treat sport as a fixture list. We do not treat media as content. We do not treat community as a soft add-on. We treat each as an asset capable of stronger revenues, better partnerships, wider visibility, deeper engagement and greater long-term leverage when structured properly. We start with clear purpose. We find the hidden value. We build systems that last.

OUR MISSION Our mission is to help sport, media and community-led platforms unlock their true commercial potential through sharper strategy, stronger partnerships, better audience engagement and more intelligent commercial structures. We exist to turn ambition into commercial reality. That means helping rights holders, sports bodies, event owners, media platforms and brands become more visible, more relevant, more investable and more valuable in the modern global market. STRATEGY. PARTNERSHIP. GROWTH. VALUE.

OUR VALUES Strategic clarity. We believe commercial growth begins with clear thinking. Before anything is sold, sponsored, packaged or promoted, the underlying value must be understood. Commercial integrity. We approach every opportunity seriously, responsibly and with a long-term view. The aim is not noise. The aim is value that holds. Partnership first. We work with rights holders, governing bodies, media platforms, investors, sponsors, brands and host markets to align interests and build meaningful commercial outcomes. Community matters. We believe community engagement is not a decorative extra. It is commercial infrastructure. A sport grows when people feel part of it. A media platform grows when people trust it. A brand partnership grows when it creates real relevance. Ambition with substance. We believe big thinking matters, but only when it has structure. A serious idea must become a model, a proposition, a partner, a plan and a result. Global perspective. We look at sport and media through an international commercial lens, identifying opportunities for audience growth, market relevance, cross-border partnerships and long-term expansion.

OUR VALUES Strategic clarity: We believe commercial growth begins with clear thinking. Before anything is sold, sponsored, packaged or promoted, the underlying value must be understood. Commercial integrity: We approach every opportunity seriously, responsibly and with a long-term view. The aim is not noise. The aim is value that holds. Partnership first: We work with rights holders, governing bodies, media platforms, investors, sponsors, brands and host markets to align interests and build meaningful commercial outcomes. Community matters: We believe community engagement is not a decorative extra. It is commercial infrastructure. A sport grows when people feel part of it. A media platform grows when people trust it. A brand partnership grows when it creates real relevance. Ambition with substance: We believe big thinking matters, but only when it has structure. A serious idea must become a model, a proposition, a partner, a plan and a result. Global perspective: We look at sport and media through an international commercial lens, identifying opportunities for audience growth, market relevance, cross-border partnerships and long-term expansion.

CAPABILITIES Four areas where modern sport and media create real value. COMMERCIAL RIGHTS We identify and structure revenue opportunities across sponsorship, partnerships, events, media, licensing, digital assets and wider commercial rights. PLATFORM DEVELOPMENT We help sports, leagues, events and media platforms become stronger commercial properties with clearer positioning, better commercial models and greater long-term value. AUDIENCE AND COMMUNITY GROWTH We build the commercial logic around fan interest, content, distribution, live experience, grassroots participation, community engagement and sustained visibility. STRATEGIC INTELLIGENCE AND CAPITAL We help promising sports, media and community-led opportunities become commercially credible, better structured and more attractive to partners, sponsors, investors and host markets.

WHY SPORT, MEDIA & COMMUNITY? The confluence of attention, trust, and destination value. Sport Attention & Emotion Sport commands something few sectors can replicate: Attention, Emotion, Identity, and Loyalty. People do not merely watch sport; they belong to it. They follow it across generations and borders. Without community, sport becomes performance without belonging. Media Credibility & Influence Media carries a different kind of power: Credibility, Access, Narrative, and Influence. It shapes how people perceive a market, a sport, a brand, an institution, or a global movement. Without community, media becomes output without trust. Community Depth & Meaning Community gives both sport and media their depth. It bridges the gap between massive reach and active belonging, transforming transactions into relationships. Without community, sponsorship becomes visibility without meaning. When structured properly, assets are transformed: ✓ A league becomes year-round media. ✓ An event becomes destination value. ✓ A fan base becomes a monetisable community. ✓ A media platform becomes a commercial authority. ✓ A grassroots programme becomes sponsor relevance. ✓ A sporting property becomes a stronger long-term asset.

WHY SPORT, MEDIA & COMMUNITY? The confluence of attention, trust, and destination value. Sport: Attention & Emotion. Sport commands something few sectors can replicate: Attention, Emotion, Identity, and Loyalty. People do not merely watch sport; they belong to it. They follow it across generations and borders. Without community, sport becomes performance without belonging. Media: Credibility & Influence. Media carries a different kind of power: Credibility, Access, Narrative, and Influence. It shapes how people perceive a market, a sport, a brand, an institution, or a global movement. Without community, media becomes output without trust. Community: Depth & Meaning. Community gives both sport and media their depth. It bridges the gap between massive reach and active belonging, transforming transactions into relationships. Without community, sponsorship becomes visibility without meaning. When structured properly, assets are transformed: ✓ A league becomes year-round media. ✓ An event becomes destination value. ✓ A fan base becomes a monetisable community. ✓ A media platform becomes a commercial authority. ✓ A grassroots programme becomes sponsor relevance. ✓ A sporting property becomes a stronger long-term asset.

Get in touch. contact@onezegroup.com